This YouTube Marketing course is organized into the following modules.
Module 01: Course Introduction
- Course Introduction (1:12)
- The End Screen: Your Secret Weapon (3:11)
- Professional video marketing path (5:11)
- Two exercises to the course (1:12)
Module 02: YouTube Search Engine Optimization
- YouTube SEO introduction (2:53)
- Introduction to keyword research (4:37)
- Showing competitor keyword research (4:35)
- Keyword permutations (2:46)
- On page SEO for YouTube (4:09)
- Keyword research for competitive search terms (6:32)
Module 03: How to Influence Ranking Factors
- YouTube search ranking factors (4:18)
- How to get more likes (5:03)
- How to get more YouTube comments (3:08)
- How to make sure people watch your videos longer (4:15)
- More benefits of having longer video views (1:07)
- How to get your video to be embedded to help it rank (2:07)
- Intent match ranking factor (2:52)
- How to influence the intent match ranking factor (4:50)
- How to get views for a new video (4:10)
- How to amplify views with this triple-play combination (4:53)
- How to increase sales and traffic from your email signature (2:12)
- Closed Captioning for SEO boost (2:50)
Module 04: YouTube's Recommendation Algorithm
- Example of Recommendation Algorithm (4:41)
- Playlists to boost recommendations (3:14)
- More about playlists (2:44)
Module 05: Getting Your Videos Into Google Searches
- Getting Your Videos Into Google Searches (3:37)
Module 06: How to Build Your Channel
- Overall channel strategy and insights (5:25)
- Strategy for new channels (8:54)
- What to do if your videos are not succeeding (8:34)
Module 07: Monetization
- Strategies to make money from your channel (5:32)
- Selling from the about page (1:41)
- Sell more with YouTube pinned posts (1:46)
Module 08: YouTube Live
- Downloading the streaming and encoding software for YouTube live (2:59)
- Going live on YouTube live for the first time (2:35)
- Tips for running your live show while you are live (4:07)
- YouTube live tips for long-term success (4:07)
Module 09: Small Channel Adjustments that Make a Big Difference
- How to set a featured video to get more views (2:23)
- Making a unique channel URL (2:02)
- Showing video to newly subscribed users (3:00)
Module 10: Considerations When Creating a YouTube Show
- Evergreen topics vs current events (2:02)
- Daily vs. weekly vs. monthly show (4:10)
- Longer vs. shorter episodes (2:39)
Module 11: Leveraging YouTube AdWords
- Introduction (0:37)
- Creating your account (0:59)
- Setting up your first video ad (0:55)
- In-stream or video discovery ads (3:05)
- Setting budget, CPV and more (3:28)
- Location setting (3:28)
- Your ad group (1:04)
- Decision on in-stream ads (2:29)
- Adding your video to an ad group (2:03)
- How to write the headline and description for your ad (4:48)
- Setting your CPV (2:43)
- Demographic ad targeting (1:17)
- Interest and topic targeting (1:38)
- Keyword targeting (2:27)
Module 12: Using Social Media to Boost YouTube Rankings
- Introduction (0:44)
- All the benefits of social media automation (2:00)
- Hashtag marketing (4:19)
- Social media automation tools (5:01)
- SocialOomph for automation (3:36)
- Pinned tweets (0:57)
- Pinned Facebook posts (1:08)
- Putting together your RT team (1:47)
- 13: How to Improve Long-Term Quality
- Food for thought on what to improve (3:27)
- How to get YouTube to teach you what to improve (7:05)
- 14: Tips About Recording Equipment
- Audio recording equipment (3:47)
- Video recording equipment (9:47)
- 15: Bonus Lectures
- Pruning your channel (2:59)
- In-Depth keyword research (9:29)
- Top SEO ranking factors (10:59)
£295.00Original price was: £295.00.£99.00Current price is: £99.00.